With Team Visma | Lease a Bike into the future of the WorldTour
A new strategic partnership driven by performance and development.
Published: December 30, 2025
Nimbl is proud to partner with Team Visma | Lease a Bike as the official supplier of technical equipment, worn by the team starting from the Tour de France. This collaboration marks a pivotal moment in the brand’s history: Nimbl’s direct entry into the WorldTour cycling apparel segment, with products engineered to take on the most demanding competitions at the highest level.
This is not simply a debut, but a natural evolution that strengthens Nimbl’s vision as a benchmark in performance cycling.
Beyond sponsorship
“This step is an investment.”
Francesco Sergio, Managing Director and Co-Founder of Nimbl
Entering the apparel category represents a strategic decision driven by performance and fully aligned with Nimbl’s long-term vision.
The project involves know-how, production expertise and the sustainable development of new categories, enabling Nimbl to build a complete performance ecosystem. Footwear and apparel become integral parts of a single business model, consistent with the brand’s identity and its global expansion.
A natural evolution
Chosen for years by numerous professional riders for its footwear, Nimbl approached apparel as a natural progression of its journey.
The apparel system was developed together with the athletes, through race testing, continuous feedback and an ongoing optimization process. Every garment is born on the road, under pressure, designed to meet the real demands of top-level competition.
Performance that makes a difference, every day
“Working with Nimbl allows our athletes to have access to high-performance apparel, which is essential to compete at the highest level.”
Mathieu Heijboer, Head of Performance, Team Visma | Lease a Bike
Fit, aerodynamics and comfort are not details, but decisive factors. The collaboration has evolved in a deep and continuous way, going beyond the product itself to create a performance ecosystem that supports riders every day, in training as well as in racing.
Recognizable at high speed
In the WorldTour, design is not just aesthetics: it is function.
As explained by Francesco Matrone, Graphic Designer at Nimbl, the goal was to create a visual identity that is essential, intentional and immediately recognizable, even at high speed. Every graphic element is designed to perform under pressure, communicating clarity, speed and belonging.
The result is a design that is unmistakably Team Visma | Lease a Bike, where form and function merge into a pure visual language.
The philosophy of subtraction
Feedback from athletes such as Jonas Vingegaard, Wout van Aert, Marianne Vos and Victor Campenaerts fuels a process that goes far beyond the wind tunnel. The philosophy is clear: if a feature does not improve speed, efficiency, durability or comfort, it is removed.
Performance is born from subtraction.
“Nimbl has moved from challenging the status quo in footwear to creating a complete performance system.”
Eric van de Meent, Director of the Cycling Apparel Division
Setting new standards
This partnership represents a long-term strategic investment. Nimbl’s product and design expertise integrates seamlessly with the performance culture of Team Visma | Lease a Bike, combining method, data and engineering.
The knowledge developed in the WorldTour influences every future product intended for consumers. Shoes, jerseys and bib shorts are designed to function as a single aerodynamic unit: what is validated at the highest level becomes the reference standard for the riding experience of every cyclist on the road.